2 posts tagged with "qualitative research"

In our previous post, we explored how traditional surveys fail to capture the depth businesses need for meaningful insights. The choice has always been binary: deep qualitative research with 20-30 participants, or shallow quantitative surveys with thousands.

AI interviews are changing this equation, enabling businesses to conduct in-depth, conversational research with hundreds or thousands of participants simultaneously.

Online surveys have dominated market research for decades. They're fast, cost-effective, and can reach thousands of respondents. But anyone who has analyzed survey data knows the frustration: results often lack depth and fail to capture the "why" behind consumer behavior.

The truth is, while surveys excel at collecting quantitative data, they struggle to provide the rich, contextual insights that drive real business decisions.