The Survey Problem: Why Traditional Research Falls Short
· 3 min read
Online surveys have dominated market research for decades. They're fast, cost-effective, and can reach thousands of respondents. But anyone who has analyzed survey data knows the frustration: results often lack depth and fail to capture the "why" behind consumer behavior.
The truth is, while surveys excel at collecting quantitative data, they struggle to provide the rich, contextual insights that drive real business decisions.